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China Mengniu Dairy Introduces New Fresh Milk

China Mengniu dairy recorded revenue growth of 14.6 percent in 2019. In 2020 it will introduce more new products and hopes to exceed RMB100 billion in revenue.

Mengniu Dairy brand Shiny Meadow (每日鲜语), rolled out two new fresh milk products on April 6, 2020. One is a limited spring collection with a sakura pink package, and the other is organic milk, which is marketed as containing 5% “oasis milk” sourced from Mengniu’s desert oasis pasture.

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