China Promulgates Interim Administrative Measures for Health Food, FSMP, Drug and Medical Device Advertising

After three rounds of public consultations in 2019, on Dec. 27, 2019, China SAMR unveiled the "Interim Administrative Measures on the Review of Health Food, FSMP, Drug and Medical Devices Advertisements", which will come to effect on Mar. 1, 2020. This regulation clarifies that advertisers are responsible for the authenticity and legality of health foods, FSMP, drug, and medical device advertisements, per requirements specified in "Advertising Law."

Note: "Advertiser" refers to a natural person, legal person, or other organization that designs, produces, and publishes advertisements or an entity that entrusts another party to promote its goods or services.