Second Draft of Advertising Measures of Health Food, FSMP, Medicines and Medical Devices under Consultation

On June 6, 2019, State Administration for Market Regulation (SAMR) consulted on the Administrative Measures on the Review of Health Food, FSMP, Drug and Medical Devices Advertisements for the second time^[1]. The first draft of the measures were open to public consultation on March 13th 2019.^[2] That consultation period lasted for 30 days^[3] during which 340 suggestions from both the public and industry were submitted to SAMR. SAMR revised the first draft based on that feedback focusing on important issues like: prominently displayed content, applicants’ qualification, supporting documents, period of validity and reassessment.