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Comprehensive Updates Coming for Vietnam's Advertising Law

Mandatory information is required in the advertising of specific products, covering all foods, food additives, health supplement products, milk and nutritional products for young children, etc. Requirements for advertising on different media are revised and supplemented. Influencers and people conveying advertising content are subject to more stringent supervision.

As revealed by a notice on March 4, 2024, Vietnam’s Ministry of Culture, Sports and Tourism (MOCST) is soliciting public feedback on the revisions to Law No. 16/2012/QH13 on Advertising. The revisions aim to enhance regulations and address limitations in the current legal framework governing advertising activities.

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