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Danone Takes Full Ownership of Murray Goulburn China Plant

Multinational giant Danone has already successfully launched many well-known infant milk powder brands in China, and has already registered three product lines: Aptamil, Aptamil Profutura, and Nutrilon. As regulatory barriers become more difficult to overcome, one strategy being adopted by larger enterprise to expedite market access and market expansion is to acquire other enterprise with registered manufacturing facilities which are already linked to registered products. Murray Goulburn already has three registered infant formula milk powder products, with the brand name “Maiqile," covering products from stage1 to stage 3. Acquiring Murray Goulburn's manufacturing facility in the mainland is a huge step towards solidifying its position as a market leader in China and future-proofing its market expansion and production capacity.

Official data shows that the sole shareholder (initiator) of Australia's well-known dairy company Murray Goulburn (Qingdao) Co., Ltd changed from Saputo Dairy Australia Pty LTD to Danone Asia Pacific Holdings Pte. Ltd [1]. Danone has taken over full ownership of the Murray Goulburn milk powder factory, which already has several registered milk powder products.

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