During the 6th China International Flavor and Fragrance Summit 2018 held in Shanghai, Jin Qizhang, an expert from The Shanghai flavoring institution, John B.Hallagan from FEMA , and manager Zheng Qingdong from Yafuxingyuan food industry, shared their opinions on the current situation and future trend in the food flavoring industry.
Currently, more than 3000 food flavorings have been approved by FEMA, while there are only approximately 1800 in China. Regarding this huge disparity, expert Jin explained that China’s food flavoring industry is still relatively underdeveloped particularly when compared to its global counterparts. The use of food flavoring must be approved by China’s competent authority even if this substance has already been approved by some foreign institutions. Lack of innovation and technical capacity also hinders the development of China’s domestic industry.
Growing awareness of health amongst Chinese consumers is changing purchasing behaviors. Foods low in sugar or made with artificial/low calorie sweeteners are increasingly popular. For these foods innovation in flavoring modification ingredients which can be added to maintain sensory qualities is becoming increasingly important. However the increased popularity of these substances amongst both consumers and the food manufacturers attempting to meet the evolving demands of these consumers has drawn the attention of regulators which is likely to precipitate heightened scrutiny and increased regulation until ingredient safety has been substantiated.
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