Recently, Heinz, one of the world-leading baby cereal and bottled complementary foods manufacturers, completed the establishment of the world’s largest factory for baby cereal in Foshan of Guangdong, China. The new manufacturing base costs 70 million USD to build and covers an area of 800,000 square meters. The facility is equipped with top of the range processing technologies. Bernardo Hees, the CEO of Heinz, stressed that a new world class central lab will also be built in the factory.
China has a huge demand for baby complimentary foods. However infant formula tends to take most of the spotlight despite complementary foods being an inherently less competitive market with great potential for growth (see CL Food News on 16 Oct 2014). ChemLinked was told by a manager from a renowned food company that “we want to speed up the exportation of our baby supplementary food products to China before the market becomes as hot as infant formula and take the lead in securing a sizeable market share”. Heinz’s big move echoes this statement and is indicative of China’s increasing need for complementary baby foods.
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