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Infant Milk Powder Firms Struggle to Win in China Market: FY 2019 Review

In terms of overall performance, high-end consumption, upgrading of brand product structure, low-tier cities market expansion, and e-commerce sales have become the driving forces for the growth of dairy enterprises. There is uncertainty around the potential impact on global supply chains resulting from COVID-19. Consumer demand has remained stable. Now is an excellent opportunity for domestic infant formula brands to expand market shares.

Despite declining birth rates, increasingly fierce market competition, and regulatory compliance obstacles, the Chinese infant formula market maintained steady growth in 2019.

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