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Influencer Marketing in South Korea – Trends and Best Practices

PunchKorea
Influencer marketing is becoming an important part of South Korea digital marketing. Korean consumers are learning from popular influencers Micro influencers have more engagements. Industries of distribution, e-commerce, department stores, online shopping or TV shopping malls adopt influencer marketing more frequently. Naver’s View, Daum’s Brunch and Instagram are the popular platforms in South Korea.

Influencer marketing is a relatively new aspect of digital marketing, but it is rapidly becoming an important part of any digital marketing strategy. Korea is not any different. You could even argue that Key Opinion Leaders (KOLs) are even more important in Korea, because the Naver algorithm [1] strongly favors User Generated Content (UGC). This blog post covers the following subjects:

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