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Recap of REACH24H’s 1st Summer Gathering: Opportunities in China's Food Sector

According to data unveiled by China’s State Statistics Bureau, domestic food consumption hit 696.5 billion RMB in the first half of 2019, representing an increase of 10.4% compared to 2018. China’s food sector is a mouthwatering prospect for international food enterprise and governments alike, however, its appeal is also offset by complex and shifting regulatory compliance obligations, exotic and rapidly evolving consumer preference and fierce competition. To discuss the opportunities and pitfalls of China’s food sector REACH24H hosted its 2019 “Summer Gathering Exploring Opportunities in China’s Food Sector, which was held in Shanghai on August 2nd, 2019.

The offline forum attracted over 40 officials from government, consulates and trade associations, who shared their insights and concerns on China’s food market.

Key Takeaways

Import and Export Food Safety Supervision System under the New Customs System

Mr. Yang Jiao, Director of TBT Research Center, GAC

Mr. Yang Jiao, Director of Technical Barriers to Trade Research Center subordinate to GAC, explained new customs and quarantine reforms and their impact on market access for international stakeholders. He explained that in order to ensure the quality and safety of imported food in a more efficient manner, GAC broadly divides its administrative system into 3  :

  • Strict premarket administration

  • Strict inspection and quarantine during import

  • Strict post market supervision

The GAC official went on to explain that the weighting assigned to of each of these broad divisions varies depending on the risk of the consignment being imported, the geographical location from which the consignment originates, the track record of the importer etc. Management is then stratified based on assessment of these parameters and other criteria. Mr. Yang also outlined recent updates to China’s food regulatory framework and national standard system and how these changes impact throughout the supply chain and at all stages of a products/commodities lifecycle.

KOLs and Internet Influencers: The Power of Wanghong’s in China
Jim Wei, Founder of REACH24H & Daddy Lab
During this part of the forum, Jim Wei founder of REACH24H and CEO of Daddylab shared his entrepreneurial experience and view on KOLs and internet influencers (dubbed Wanghong (网红). Jim used his own experience as a prominent internet celebrity in China to discuss the benefits and opportunities available to international stakeholders and offered some practical strategies to harness the rapidly expanding influence of Wanghong’s in China’s food sector.

Introducing China’s New Cross-border E-commerce Policy

Miss Kallen Chen, BD Manager of Chemlinked

Miss Kallen Chen, the BD manager of ChemLinked, provided an in-depth analysis of  changes and developments in China’s cross-border e-commerce sector, offering an exposition of recent trade data, market trends, growth projections and emerging opportunities.
This gathering is the first event of its kind to include a gathering of various consulate officials from around the world, REACH24h key experts and high level Chinese government officials. As China continues to increase its global reach and attracts more foreign investment, open dialog between regulators, policymakers, industry and 3rd party firms is vital to ensure transparency with regards to market access, clarity on sector dynamics and practical advice on the best strategies and methods to exploit the massive opportunities in China’s food sector.

Please click the links below to down the speech slides:
Topic 1: Import and export food safety supervision system under the new customs
Topic 2-1: DADDYLAB Makes Life Better
Topic 2-2: Wanghong Economy
Topic 3: Exporting via CBEC Channels: Opportunities and Policy Interpretation

Click here to see more wonderful pictures of the Summer Gathering
 
Finding Opportunities in China’s Food Market.
For more info about the next gathering. Please contact our Event Specialist
Ms. Jill Wang
wangzhen@reach24h.com (+86-0571-89716533).

We provide full-scale global food market entry services (including product registration, ingredient review, regulatory consultation, customized training, market research, branding strategy). Please contact us to discuss how we can help you by food@chemlinked.com
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