Compliance Strategy for Food Advertising in China

According to official government data ^[1], in 2017 the number of cases involving violations of China’s advertisement rules was 32150. Illegal advertisement of food accounted for 9.6% of all violations and was the sector with the highest number of violations. In China, there are 59 laws and regulations supervising advertisements and apply to numerous sectors. The most important legal reference is China's "Advertising Law" ^[2] which was updated in 2015. The advertising law affects advertising of foods across numerous categories including health food advertisement. This article will interpret this regulation from the following 5 aspects: