Guidelines for Health Food Advertising in China: 11 FAQs

Health food, also commonly called health supplement, has been supervised in stringent regulatory environment in China. The stringency of supervision is not only reflected on the manufacture and market access, but also demonstrated on the advertising and publicity of local and imported health food products. A proper and ingenious advertising can win you a bigger commercial success, while the advertising may play a negative role if it violates the regulations. China witnessed lots of overhyped and false health food advertisements every year, which leads the government to intensify the crackdown on the illegal acts. ChemLinked brings 11 FAQs to help stakeholders navigate the laws and regulations regarding health food advertising.