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Demystifying China e-commerce, Crossborder e-commerce and Daigou: Laws, Rules, Regs and Implications for International Stakeholders

Definition of Daigou and CBEC

  • As a basic jump-off point in this foray into all things e-commerce in China I'm going to clearup the terminological problems a lot of people seem to have. Definitions really matter here guys. Daigou has and always will refer to illegal activities, specifically the use of unofficial import channels to illegally sell imported goods (large parcels, suitcases illegal consignments etc). Standard ecommerce has been heavily used by enterprise operating using the Daigou model. Usually Daigou traders are Chinese diaspora living in places like Australia, New Zealand, Europe and the US, personal shoppers and more recently legitimate enterprise in partnership with mainland based sellers operating on various ecommerce channels.

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