Infant Formula Innovation under China’s New Regulations: Advice from Junlebao and Feihe

China's most demanding infant formula regulation/market access requirement to date i.e. its new formula registration policy was made a mandatory requirement on Jan 1st 2018 after an extended grace period. The regulation stipulates that each manufacturing facility can only market 3 product lines in China. Under this regulatory environment, infant formula enterprises are exploring new ways to increase their competitiveness and garner traction amongst China’s increasingly discerning consumers. During the Food &Beverage Innovation Forum 2018 (FBIF 2018) held in Shanghai from 4.18-4.20.2018, Zhu Hong (general manager of R&D center) from Junlebao Dairy Group and Xie Qinggang (R&D manager) from Feihe Dairy shared their opinions on how to realize infant formula innovation in China.