Yogurt and Tea Drive Health Food Market in Japan
May 10, 2019
Japan’s health food market is shaped by consumer preference for drinkable foods with health claims, particularly functional yogurt and tea based beverages, other popular delivery methods include capsules, gummies etc.
Unlike China and some other countries, Japan’s has a wider scope of what is considered a health food and this is reflected in the diversified array of products on offer. According to a research organization headquartered in Japan Fuji Keizai Group, market volume of “health & beauty foods” (H&B foods) is expanding and the market value was estimated at 1400 billion JPY in 2017. Notably, green tea and drinkable dairy products account for 90% of the market.
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