China’s A2 Infant Formula Market Welcomes New Entrants
May 22, 2020
In China’s infant formula market, demand for premium and ultra-premium products is driving product development towards greater segmentation.
Products that utilize A2 beta-casein protein are trending strongly in recent years, with several players announcing their entry into this segment in 2020, including Bellamy’s, Danone’s Aptamil, and Yili.
Despite the declining birth rate and the global spread of the COVID-19 epidemic, the demand for infant milk powder in China is growing rapidly. In the first quarter of this year, several enterprises with infant powder as their core business recorded excellent sales .
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