China’s Children’s Milk Powder Market is Expanding at an Accelerated Pace

The children's milk powder sector is still in its nascent stages of development, with an overall market valuation of about 2 billion yuan ^[2]. Although the number of newborn babies in China in 2019 decreased by 580,000 compared with the previous year, the number of children aged between 4-5 is huge ^[3]. The demand for children's milk powder is trending upwards and is enticing established players and new entrants to develop products.