China’s Yogurt Market is the Fastest Growing Sector of Domestic Dairy Industry

Yogurt has a relatively high nutritional value and is naturally lower in lactose than many other dairy products making it an ideal choice for Chinese consumers. In addition growth in demand for probiotic products has precipitated the current upswing in this sector of the dairy industry. 

China’s dairy market is highly competitive. According to some statistics, in 2014, Chinese dairy magnates Mengniu, Guangming, Wahaha and Yili’s held a 21.4%, 21.3%, 12.3% and 11.7% share of the yoghourt market, respectively.

According to the marker research company Mintel, the total sales volume of yogurt doubled from 2009-2014. Given the current low consumption of yogurt per capita, the market holds a great deal of promise for investors looking to harness current growth trends.