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Recently, Sichuan Viee Beverage and Food Co., Ltd., a leading plant-based protein beverage enterprise in China, has received strategic investment from L Catterton, the world's largest and most experienced consumer-focused private equity group.
Founded in 1992, Viee Beverage specializes in nut beverages made from peanuts, walnuts, almonds, and other high-quality nuts, featuring health benefits provided by natural vitamin E and bifidobacterium. The enterprise mainly targets the catering market, particularly excelling as a companion beverage for hot pot dining, making it the most favored choice in the Sichuan and Chongqing regions. Additionally, Viee Beverage has gradually solidified its presence in neighboring provinces such as Guizhou and Yunnan by strengthening its supply chain and distribution network. Open data reveals that in 2020, Viee Beverage's sales surpassed 4 billion RMB, making it the top plant-based beverage brand in China's southwest market and among the top five nationwide.
In recent years, as consumer health awareness and the popularity of plant-based products have risen, Viee Beverage has expanded its reach to broader drinking scenarios and sales channels through product innovation and brand marketing. The strategic investment from L Catterton will help Viee Beverage strengthen its brand position in the southwest region and expand its influence across China.
Notably, L Catterton has previously invested in prominent Chinese food and beverage brands, including the leading sparkling water brand Chi Forest and the pioneering freshly-made tea beverage brand Heytea.
Disclaimer: All images used in the article are from the Internet.
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