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Daily Nuts, a Promising 20 Billion Yuan Market in China

“Daily Nuts” is a new snack category that became popular in 2015 and has now become a core category in the Chinese snack market. The market size is expected to exceed 20 billion yuan in 2022. The popularity of this category has attracted many brands. Chacha is now the No.1 brand in this segment.

In recent years, the "Daily Nuts” snack category, marketed using the concept of “one package a day, as part of a healthy lifestyle," has performed extremely well. It is a new snack food concept that combines mixed nuts with preserved fruits into one small package (trail mix). In 2015, the Chinese food company Wolong took the lead in launching this new category. The brand experienced explosive growth, with an annual increase of 500% [1]. The popularity of “Daily Nuts" has attracted many enterprises. At present, more than 100 manufacturers now market "Daily Nuts" products [2].

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