Food Compliance
Intelligence & Solutions
Home / News / Details

[Updated] How Magnum Got Accused of “Double Standard” on Chinese Social Media due to its Label?

Magnum found itself at the center of a storm triggered by the label on its ice cream in the Chinese market.

UpdateIn a recent interview, Unilever's vice CEO Xiwen Zeng just admitted the fact that Magnum uses different ingredients in its ice cream products on Chinese market and international market, proving the earlier allegation of "double standard" to be true. Different from using condensed milk in the ice cream on the European market, Magnum uses reconstituted milk (milk powder with water) in China due to lack of fresh milk supply. Industry expert Liang Song pointed out that there's a huge cost gap between using condensed milk and reconstituted milk. However, the cost difference wasn't reflected by the price on the different markets, maybe that's the only real mistake Magnum did.

Please Log in or Sign up (FREE) to read the full content.
We provide full-scale Chinese food market entry services (including product registration, ingredient review, regulatory consultation, customized training, market research, branding strategy). Please contact us to discuss how we can help you by
Copyright: unless otherwise stated all contents of this website are ©2021 - REACH24H Consulting Group - All Rights Reserved - For permission to use any content on this site, please contact