Laundry Detergent-like Beverage Went Viral and Got Crackdown in China

Recently, a new beverage suddenly went viral on the Chinese Internet for one simple reason: it looks like a laundry detergent. The beverage with the strange packaging was embraced by the bubbling enthusiasm of some young consumers. Meanwhile, voices of criticism and doubts were mounting on the Internet. Eventually, the market witnessed its disappearance and the attention from regulators followed.