Price Hike Targeted for China and Russia with “Double Standard” Ingredients, Controversy Swirls Around S.Korean Confectionary Maker Orion

South Korean confectionary maker Orion entered the Chinese market in the early 90s. With its signature choco pie, Orion rapidly swept China and many other overseas markets. In 2020 alone, it reaped 1.09 trillion won in China, accounting for 75% of the total overseas sales volume. Orion's choco pie has even topped the most recommended pie product on the Chinese market for six times. However, lately Orion found itself at the center of the storm, seriously derogating the brand's reputation in China.