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Trends Hub: Sugar-Free Concept Is Influencing the Way Post-90s Chinese Drink

Earlier this year, CBNData released the Tmall Food Industry Trend Analysis Report jointly with Tmall food, in which consumer purchasing preference trends towards “low sugar” and “sugar free” in the non-alcoholic beverage sector and the food sector were highlighted.

According to the report, "eating healthily" is driving consumer purchasing preference, and low sugar has become the focus of attention. The post-1990 and post-1995 generations have become the main consumer group, and the post-1995 generation surpassed other age groups to become largest consumers of low-sugar products in 2018[1].

Then what opportunities are there in China’s beverage market and how can we meet the demands of its most important consumer group?

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