Background: Regulatory Reforms
|Apr. 23, 2019||Amendments to the trademark law were adopted , it will take effect on Nov. 1st, 2019, and aims at stopping malicious trademark registration.|
|Apr. 26, 2019||SAMR and the Intellectual Property Office (IPO) jointly issued the 2019 'Iron Fist Action Plan' for IPR Enforcement to crack down on infringement of trademark and patent intellectual property rights and other illegal activities.|
|Jun. 14, 2019||SAMR issued a notification announcing an escalation in their rectification campaign targeting IPR infringement, the production and sale of counterfeit and substandard goods  .|
The Iron Fist Action provides specific operational benchmark/measures to combat trademark infringement, while the revision of the Trademark Law provides more legal support. These rules are likely to have a significant impact on China's wine market as government steps up protection of well-known brands and cracks down on trademark 'tufthunting' and counterfeiting.
Note: 'tufthunting' refers to the practice where merchants trademark the names of established brands and use their reputation to attract business without paying or informing the brand .
Chart 1 Fake brands (examples of Supreme)