How to Sell (Organic/Halal) Infant Formula to Malaysia

Disclosed by a report by Malaysia Competition Commission (MyCC), the local infant formula (IF) industry in Malaysia is dominated by multinational players due to high capital investment and stringent regulatory requirements. In 2017, multinational players such as Danone Dumex, Mead Johnson Nutrition, Abbott, Nestle, Dutch Lady, Fonterra, Abbott Laboratories and Wyeth Nutrition collectively occupied about 90% share of the revenue of infant formula market. The local infant formula market is also dependent on the importation of raw materials such as dairy ingredients due to insufficient domestic supply of raw materials and limited numbers of local manufacturers.