Sparked by rapid development of the Chinese children food industry in recent years, it is unavoidable to see chaos in the children food market. As a result, supervision on children food has been gaining widespread public attention. Many food products marketed towards children with cartoon images or self-labelled "children" are found to contain high levels of salt, fat and/or sugar, despite being more expensive than similar products that are not claimed as children food. This contradicts consumer's perception that children food is healthier.
It is widely believed that the market chaos in the Chinese children food industry is due to the lack of regulation, which has spurred the public demand for proper supervision of children food. By examining the market and the current supervision measures, this article explores the future direction of regulation in the Chinese children food industry.
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