According to “2020 Consumption Trend Report (Dairy)” 1 jointly published by Economic Daily and Yili Group, although the outbreak of COVID-19 affected the sales of dairy products in early 2020, it gradually improved with the well control of the pandemic and the sales value of liquid milk represented 5% YoY growth as of November 2020. Will such upward trend continue in 2021? This article will analyze its future development based on the market performance in 2020.