China's food and beverage market is experiencing a dynamic shift, driven by changing consumer preferences and heightened market competition. In 2024, companies have launched a series of new products and adjusted their business strategies to better align with these evolving market dynamics. Drawing from key events and developments in 2024, ChemLinked has identified notable trends in both product innovation and business strategy, aiming to offer valuable insights to help stakeholders uncover potential business opportunities in this increasingly competitive landscape.