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China’s Health Foods Market: What Makes it Attractive for Foreign Investors

A leading trend among Chinese consumers today is a growing awareness of healthy lifestyle habits and organic foods, which is consequently changing their purchasing behavior.

For many international investors, the fast-growing food and beverage (F&B) industry in China is an attractive destination. In 2019, revenue from F&B segments on ecommerce platforms is projected to be at US$22.7 billion, showing an increase of 22.5 percent when compared to the year before. 

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Anne Peng
Food Consultant at Reach24H Consulting Group
Expertise in Chinese food regulations and import issues and with insights into the market, especially in those sectors: dairy products, baby foods, beverages, health and nutrition foods.
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