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Dialogue with GOOD GOÛT: Opportunities in Organic Kids’ Snacks Segment

The population of kids from 3 to 12 years old totals to 159 million in China. Compared to the market size of complementary baby food (around 9 billion yuan), the whole market size of kids’ snacks is estimated to be over 100 billion yuan at present. On the basis of a survey conducted by Mama.cn, 92.3% of mums would like to choose organic snacks for kids, due to the safer food quality, natural health, etc.

Food & Beverage Innovation Forum 2020 (FBIF2020 [1]), themed as “Technology·Revolution,” was held at Hangzhou International Expo Center from July 8th to 10th. 130+ global speakers and 5500+ decision-makers from 700+ leading companies gathered at this forum. During the forum, Lulu Yan, the General Manager of Baby Food Division of H&H Group, introduced the status quo of kids’ (refer to the children ranged from 3 to 12 years old) snacks market in China and also H&H group’s product layout in the organic segmentation.

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