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How To Tap into China’s Plant-Based Meat Market: Key Considerations

Starbucks and KFC are testing China’s market preference for plant-based meat alternatives with new menu offerings. We discuss key market considerations for international food and beverage companies seeking to tap into the meat-substitute segment in China. This article is part of our continuing coverage of new business opportunities in a post-coronavirus China, reflected in changing consumption trends and lifestyle priorities.

This month, Starbucks and KFC will become the latest international food and beverage companies to offer plant-based meat alternatives in China.

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Dezan Shira & Associates is a pan-Asia, multi-disciplinary professional services firm, providing legal, tax, HR, technology and operational advisory to international corporate investors. Operational throughout China, ASEAN and India, DSA’s mission is to guide foreign companies through Asia’s complex regulatory environment and assist them with all aspects of establishing, maintaining and growing their business operations in the region. With more than 25 years of on-the-ground experience and a large team of lawyers, tax experts and auditors, in addition to researchers and business analysts, DSA is your partner for growth in Asia.
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