Food Compliance
Intelligence & Solutions

Mitigating Risk in Cross-border Ecommerce in China: Understanding and Avoiding the Pitfalls

$ 159 premium members free
Severus Zhang
Thursday , 17th Oct 2019
REACH24H Consulting Group China

On Nov. 30, 2018, 6 departments including China SAMR, MOF, GAC and etc. jointly announced details of China's crossborder ecommerce policy for the next several years. Under China's latest iteration of its CBEC policy, goods traded through CBEC are supervised as personal articles, exempt from customs import license requirements and not subject to registration/filing. This policy greatly reduces market access barriers for a significant number of products specified within a CBEC positive list. For the food sector this offers a number of important advantages particularly for stakeholders involved in special foods (infant formula, foods for special medical purposes, health foods), as under CBEC policies these foods do not require complicated and costly registration (a prerequisite for special foods imported through general trade channels).

However, there is a common misconception that goods traded through CBEC are free from all compliance requirements. In fact, products imported through CBEC are still subject to customs inspection, and their advertisements shall also be compliant with China's Advertising Law. This webinar will focus on that how enterprises could avoid the compliance risks inherent in CBEC. The current situation of CBEC trade will be analyzed. A chronology and interpretation of changes in regulation and our thoughts on future policy in CBEC will be offered. We will also provide some troubleshooting for the problems most frequently encountered by CBEC stakeholders and several case studies will be offered as examples to illustrate key points.


1. China CBEC Market Analysis

2. Overview of E-commerce Law & China CBEC Regulations
3. Mitigating risk for food imported through CBEC

  • Procedure from sampling inspection to customs release

  • Frequent causes of non-compliance

  • Case studies

  • Regulatory Consultant
    Severus is the BD manager of the Food & FCM Division in REACH24H. Severus holds a Bachelor of Science in Bioengineering and Master of Food Engineering. Severus is the main person responsible for infant formula, FSMP and health foods technical cases. Severus has a proven track record of understanding client requirements and is capable of building highly effective customer relationships.
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