NDRC is working towards establishing market dominance for China's domestic infant formula industry and is working towards making China 60% self-sufficient. The registration management of infant formula will be optimized with a focus on realizing full product lifecycle management and complete oversight and control through all stages of the supply chain. Advertising infant formula which is designed for infants aged 0-12 months (Stage 1 and stage 2 products) is no longer allowed.
On May 23, 2019, the National Development and Reform Commission of China (hereinafter NDRC) issued the 'The Promotion Action Plan of Domestic Infant Formula Milk Powder', which emphasized standardization, technological innovation, law enforcement supervision and market cultivation. The Plan aims to improve the quality, competitiveness and reputation of domestic infant formula.
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