Coca-Cola Launches Second Sports Drink Within Half a Year in China
Sep 29, 2019
Imported sports drinks must comply with GB 15266-2019.
In 2017, China’s sports drink sector reached a valuation of USD 360.4 million and is expected to reach USD 451.7 million by the end of 2023 at a CAGR of 4.5%.
Right after the launch of Powerade in June 2019, Coca-Cola launched another sports drink in the Chinese market on September 24th. Zhu Danpeng, a renowned food industry analyst believes it’s an important indicator of the transition Coca-Cola is currently undergoing in China as it attempts to align with evolving trends in product development and consumer preference. Although Coca-Cola is extremely competitive in China’s carbonated soft drinks and juice sector, it is relatively weak in sports drink, which is considered to be China’s next big beverage market.
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