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Seasonal Upturn in Low-Tier Cities Marks Heated Competition between Chinese E-commerce Campaigns

The arrival of the Spring Festival marks the start of another significant shopping spree in China. One notable feature is that as part of the most massive migration of humans on planet earth, vast swathes of people will move from China's densely populated megacities to the lesser-known low-tier cities. To coincide with the mass exodus of people from China's largest cities, China's e-commerce platforms have geared up seasonal promotions and marketing activities.

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