Global Food Compliance
Intelligence & Solutions
Home / News / Details

Thailand Amends Alcoholic Beverage Control Act, Introducing Stricter Rules on Advertising, Sales, and Seller Liability

Thailand’s Alcoholic Beverage Control Act (No. 2) B.E. 2568 (2025), effective November 8, 2025, overhauls alcohol advertising by banning influencer endorsements, surrogate ads, and restrictive sponsorships. Sales and consumption rules are adjusted by conditionally allowing age-verifying vending machines and introducing “traditional banquet” exemptions for alcohol consumption in certain restricted locations.

Thailand has enacted a significant update to its alcohol control legislation with the gazettement of the Alcoholic Beverage Control Act (No. 2), B.E. 2568 (2025). The amendment, which entered into force on November 8, 2025, introduces a comprehensive overhaul of advertising regulations, imposes stricter duties and new liabilities on sellers.

Please Log in or Sign up (FREE) to read the full content.
We provide full-scale global food market entry services (including product registration, ingredient review, regulatory consultation, customized training, market research, branding strategy). Please contact us to discuss how we can help you by [email protected]
Copyright: unless otherwise stated all contents of this website are ©2026 - REACH24H Consulting Group - All Rights Reserved - For permission to use any content on this site, please contact [email protected]
User Guide