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Thailand to Strengthen Management of Alcoholic Beverage Labeling

On April 15, 2015, the Alcohol Control Committee of Thailand announced the approval of the draft notification of Alcoholic Beverages Control, including the requirements for the labeling of alcohol beverages, which will be effective from April 22, 2015.

Under the draft it is stipulated that the labels of alcoholic beverages should not include any information which is 1) false or exaggerated; 2) may mislead consumers on the content of products or services; 3) may directly or indirectly support illegality 4) may lead to disharmony or prejudice.

Labels of alcoholic beverages should not contain 1) any information that introduces an attitude that drinking alcohol can lead to social and sexual success including 2) any pictures of an athlete, an artist or singer or a cartoon; 3) any information that persuades or convinces consumers to purchase or consume in order to donate money to charity; or 4) any information that persuades or convinces consumers to participate in activities such as music, sports, contests or recreation.

The new regulation is not applicable to the alcoholic beverages manufactured or imported for distribution out of Thailand or for the purpose of testing, analysis or research with clear specification or for non-commercial benefits in Thailand.

Labels used prior to the date of enforcement of this new regulation can continue to be used for no more than 180 days after this new regulation becomes effective.

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