In China consumer demand for products considered safe and natural has increased in recent years stoking a concomitant rise in demand for organic infant formula. Organic milk powder is synonymous with ultra-premium products in China and commands a significantly higher price when compared with non-organic products. Although the organic milk powder market is relatively underdeveloped in China, it is predicted that its sales volume will reach 10 billion yuan in the next 2 or 3 years.