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Experiences from the Chronology of China’s Snack Market

Feb 14, 2022
Yilia Ye
The development of China’s modern snack industry has undergone four stages, whose emphases are quantity, brand, channel and health demand.

To win the competition in Era 4.0, stakeholders should realize product differentiation, develop both online and offline channels, and create featured products.

The recent three decades witnessed the rapid development of China’s snack industry as well as its evolution. According to iiMedia data, China’s snack market hit 1,120 billion CNY in 2020, and is expected to reach 1,156.2 billion CNY in 2021. In addition, we see more and more new food products emerged in China Meanwhile, some products who were once extremely popular now decline. This article summarizes the development stages of China’s snack industry and offers suggestions to enterprises to cope with the current challenges.

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Tags : Chinese MainlandPrepackaged FoodMarket Insight & Trend
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