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Snack Foods for Children in China: Market Scale and Investment Potential

The snack food for children market in China is a relatively untapped segment. China's consumption upgrade has significantly shaped consumer purchasing preference towards the multiple categories of snacks foods for children. There are obvious trends towards the development and marketing of healthier snacks. Recently China passed its first association standard for children’s snack food outlining the major nutritional goals and specifying limitations on specific ingredients and macronutrients. Clean label products will be a major driver of growth.

China recently released the "General Standard for Children Snack Food", which helps address the lack of standards developed to specifically regulate the children’s snack food market. Although the new association standard lacks any legal standing, the release of the standard is a signal to industry that the market potential is being formally recognized by Chinese industry and regulators. The release of association/industry standards often precede the development of national standards and new mandatory regulations.

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