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NFC Juice Market in China

In 2018, the retail sales volume of fruit juice amounted to 14 billion liters. However, only 5% were 100% fruit juice market, of which NFC juice took over 1%. The NFC juice consumption per capita in China was only 16 ml.

Food & Beverage Innovation Forum 2020 (FBIF2020 [1]), themed as “Technology·Revolution,” was held at Hangzhou International Expo Center from July 8th to 10th. 130+ global speakers and 5500+ decision-makers from 700+ leading companies gathered at this forum. During the forum, Hao Cheng, the Executive Director of IPSOS in China, shared his insights about the NFC (Not-From-Concentrate) juice market performance and opportunities in China.

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