Chinese national beer importation statistics have revealed that in the first half year of 2014 there was a significant increase in imported beer through Xiamen’s Haicang Port.
Imported beers have leapfrogged wines to become the most important alcoholic beverage entering at Fujian ports and for the first time have even surpassed wines in terms of import volume. Major exporting countries include Belgium, Germany, Netherlands and Spain.
Remarkably over 128 batches of imported beers failed inspection at port by local CIQ translating to a staggering 84.2% of all imported beers. The majority of failures can be attributed to improper labeling or lack of a Chinese label while one batch was contaminated by mold. The worrying thing is that in the 99% of cases the failure could have easily been avoided. The cost of regulatory compliance services is negligible in comparison to the costs involved with having goods rejected, destroyed or held at port. For a detailed explanation on designing Chinese compliant labels check out our upcoming webinar:
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