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China Announces 2020 Plan to Tackle Illegal Advertising

The advertisement of products that impact public health and public safety will be subject to more stringent supervision in China, including health food, medical treatment, pharmaceuticals, real estate, and financial investment. Eleven departments will be involved in tackling illegal advertisements in China.

On Mar. 18, 2020, eleven departments, including SAMR, NHC, NRTA (National Radio and Television Administration), and MPS (Ministry of Public Security) unveiled a notification on the 2020 priority work schedule. One of the major targets detailed within the notification relates to the comprehensive management of false and illegal advertising. The mechanisms for cooperation and responsibilities of departments were also detailed [1].

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