On Sep. 2, 2021, China's State Administration for Market Regulation (SAMR) unveiled "GB 23350-2021 Requirements of Restricting Excessive Package—Foods and Cosmetics" in replacement of GB 23350-2009, intending to address the growing excessive packaging problem. The new GB standard will come into force on Sep. 1, 2023, allowing a two-year transitional period for stakeholders.