Early in January of this year, Guangdong authorities issued a detailed plan to reinforce the safety of infant formula products. The construction of a provincial E-traceability system for infant formula is one of the priorities of this plan. After almost one year’s development, on 19 Dec, Guangdong FDA held a press conference to announce the opening of this system and introduce its main functions. The system primarily allows the public to get search information on baby formula products through their journey in the supply chain from raw materials source to final sales channels. The system has already been used by Guangdong consumers and can be accessed by following the steps below:
Install the app named “Guangdong Food Traceability” (click here to download);
Simply scan or input the traceability code or bar code on cans or boxes of an infant formula product;
Obtain the information of manufacturer, raw materials, production, testing report, distributors, retailers, etc.
Moreover, the App can also help consumers to find other related shops nearby and create a purchasing record. For problems associated with use of the product, customers can report complaints to the government using a special interface on the APP. All baby formula manufacturers and distributors in Guangdong are required to be accountable for inputting necessary data to the system for public search. For imported products or products made in other provinces but sold within Guangzhou province, the importer, manufacturer or distributor should undertake this responsibility. Obviously, the establishment of such a traceability system guarantees the authenticity of infant formula products and bolsters the efficiency of the recall process. Although Guangdong is blazing a trial with implementation of this scheme, traceability systems are the gold standard in terms of effective post market supervision and as such it is likely an early indicator of what will eventually be scaled out nationally.
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