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Mondelēz’s Oreo Spring Product Launches Focused on O2O Channel

Oreo spring collections debuted in Chinese convenience stores. The move is indicative of snack giant Mondelēz's prioritization of O2O channels in China. International stakeholders looking to succeed in China’s Covid “new-new normal” era, need to hyperlocalize. This doesn’t mean a token effort to include some meaningless cultural tropes in their advertising, product design and marketing. At a minimum it means getting to grips with drivers of consumer preference and utilizing the most effective retail and marketing channels.

Mondelēz’s biscuit brand Oreo has launched two new spring limited offerings available in cherry & matcha flavor and white peach & oolong flavor. Oreo also launched crossover cosmetic products by cooperating with China’s makeup brand Perfect Diary. The crossover cosmetic product is a limited edition gift box with two air cushion powders representing its cherry & matcha and white peach & oolong new flavors.

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