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Probiotics in China: Product Segmentation, Market Data, and Outlook

In recent years, the global probiotics market has developed rapidly. According to Euromonitor, the global market for probiotic products (including supplements and probiotic yogurt) in 2017 was about US $36 billion. The value of China's market was about 45.5 billion yuan (the US $6.47 billion), which is expected to grow to 89.6 billion yuan (the US $12.75 billion) in 2022[1].

This trend is primarily being driven by an increased awareness amongst Chinese consumers of the role gut health plays in overall wellness. The sector is also thriving in a supportive policy environment in which government has earmarked key sectors including the food sector as a fundamental part of its Healthy China 2030 Plan and the National Nutrition Plan (2017-2030).

Consumption of probiotic foods is associated with a host of benefits, including improved nutrient absorption due to improved intestinal health, enhanced immunity, improved appetite, improved GI motility, and a host of other benefits.

So far, probiotics have been widely applied in dairy products, beverages, health foods, infant formula, and snacks. As product development scope continues to diversify, we are seeing novel applications and delivery methods hitting the market every day, which is leading to greater segmentation and even greater awareness of probiotics amongst consumers.

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