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RED Removed from App Store, Health Food’s UGC Marketing in Peril

In a hugely significant move Red, one of China’s largest social ecommerce platforms has seen its APP pulled from Android stores in China. Since its inception, Red has struggled to monetize its large user base and maintain the quality of user generated content. Although no official reason for its removal from the APP store has been released, it is believed that a preponderance of spurious content related to health food is to blame.

A popular social commerce platform called Red has been suspended from Android stores in China since July 29, 2019.[1] The app on the Android Store is currently not available, though it’s still accessible on the Apple store. Red officially issued a statement on Aug 1, stating that it would conduct a self-review and proactively respond to a government edict to improve the integrity of China’s ecommerce ecosystem and cut down on unethical and illegal sales and marketing practices.

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