Food Compliance
Intelligence & Solutions
Home / News / Details

Taiwan to Strictly Regulate Food Labeling Claims, Advertisement and Promotion

As of June 12th, 2019, only 27 claims are permitted to be used on food labels, promotions and advertising content (except for specific nutrients or specific ingredients). The labeling claims, promotion and advertising content of specific nutrients and ingredients are also detailed.

On June 12th, 2019, Taiwan FDA issued and implemented "Regulations Governing of Criteria for the Label, Promotion and Advertisement of Foods and Food Products Identified as False, Exaggerated, Misleading or Having Medical Efficacy" [1].

Here's the main content:

  • This regulation applies to food and food products such as food additives, detergents for food, food containers, packages, etc.

  • The compliance of labeling claims, promotion and advertising content will be identified from the overall evaluation of product name, product description, photos, signs, videos, sounds and other forms of information.

  • The content related to food and food products will be identified as false, exaggerated or misleading when it

  1. contrary to established scientific consensus or other facts

  2. lacks sufficient evidence

  3. purports functionality in maintaining or changing human organs, tissue, physiology or appearance

  4. cites the Notice No. released by the government

*Compliant labeling claims, promotion and advertising content of food products (except nutrients or specific ingredients) are limited to 27 claims, detailed in attachment 1.

*Compliant labeling claims, promotion and advertising content of specific nutrients and ingredients are stipulated correspondingly, detailed in attachment 2.

  • The content related to food and food products will be identified as claiming medical efficacy when it includes content related to

  1. the prevention, improvement, alleviation, diagnosis or treatment of disease, disease syndrome or symptoms

  2. purports to decrease a substance in the human body involved in a pathological process

  3. purports to have Chinese traditional medicinal efficacy

For the full English version of this regulation, you may contact contact@chemlinked.com for translation service.

We provide full-scale global food market entry services (including product registration, ingredient review, regulatory consultation, customized training, market research, branding strategy). Please contact us to discuss how we can help you by food@chemlinked.com
Copyright: unless otherwise stated all contents of this website are ©2024 - REACH24H Consulting Group - All Rights Reserved - For permission to use any content on this site, please contact cleditor@chemlinked.com